Uniting the Generational Gap: A Culture Framework for High-Performance Marketing
Join Matt Field, CMO of Aventum Group, for a critical session tackling the dual talent crisis facing modern marketing: a retiring workforce converging with an acute shortage of emerging talent. As AI accelerates change and widens the generational gap, the solution isn’t more tools, it’s building the right culture first.
SPEAKERS
Matt Field, Chief Marketing Officer, Aventum Group
AHN Members Dinner with Ian Workman, Chief Customer Officer at Homes England
With recent leadership changes at Homes England, we recognise that members will be particularly interested in the agency’s priorities for the coming years. We are therefore delighted to welcome Ian Workman, who leads Homes England’s Social Housing, Safety and Ownership Directorate, to our Affordable Housing Network members dinner.
SPEAKERS
Ian Workman, Chief Customer Officer, Homes England
We’re delighted to welcome back Nicole Newbury and colleagues from the Large Business directorate at HMRC to update attendees on a range of topics of relevance to corporate taxpayers, including policy implementation; working with international tax authorities; and resourcing.
Awaab’s Law in Focus: Sector Response and Government Outlook
Awaab’s Law, introduced following the tragic death of Awaab Ishak, set a new legal framework requiring landlords to address reported damp and mould within strict timeframes. The legislation has been a catalyst for accountability and change across the housing sector, but questions remain about how effectively the first version has been implemented and what future iterations could entail.
SPEAKERS
Cathy Steeghs, Health, Safety & Repairs – Awaab’s Law, Social Housing Directorate, Ministry of Housing, Communities and Local Government | Anabelle Harraway, Policy Advisory, Ministry of Housing, Communities and Local Government | Megan Stuart, Policy Advisor – Health, Safety & Repairs – Awaab’s Law, Ministry of Housing, Communities and Local Government
“The Skills Gap”: Bridging the Divide Between Education and Industry
The UK faces a growing misalignment between the skills graduates leave university with and the capabilities businesses urgently need. With automation, AI, and demographic shifts reshaping entry-level roles, organisations are struggling to source talent equipped with both technical expertise and the human skills of resilience, empathy, and curiosity.
CHAIR
Alastair Procter, SVP, Strategic Human Resource Operations, The Interpublic Group of Companies (IPG)
SPEAKERS
Phil Beach CBE, Chairman, Energy & Utility Skills | Ruchika Karakoti, Founder and Principal Consultant, Karakoti Consulting Limited | Steve Saville, VP, People, BAE Systems Digital Intelligence
From Vanity Metrics to Value Metrics — Reframing What ‘Success’ Means
In a climate marked by intense scrutiny on marketing investments and rapid AI integration, CMOs are under unprecedented pressure to move beyond surface-level metrics. This session offers a clear roadmap to quantify and articulate your true P&L impact. The discussion will focus on shifting from ‘vanity metrics’ like impressions and engagement to value metrics directly tied to pipeline, closed deals, and tangible business revenue.
SPEAKERS
Juliet Machan, Director, Global Audience & Measurement, EY
Join this high-impact masterclass led by Paul R Smith, creator of the SOSTAC® planning framework and author of SOSTAC® Guide to Your Perfect Digital Marketing Plan. Ideal for directors and CEOs seeking a powerful, proven framework for marketing success.
You’ll gain a structured, practical approach to digital strategy—perfect for leaders who want to plan, execute, and optimise digital marketing that delivers real results.
Don’t miss this opportunity – reserve your place today!
TRAINERS
Paul Smith, TEDx Talker, international speaker and author, SOSTAC® Plans, PR Smith Marketing
Influence and negotiation are vital for achieving results, whether leading a team or driving change. In this interactive session, you’ll learn how to use your natural style to influence authentically and negotiate with confidence—even in challenging situations.
Led by Vik Kumar, a leadership development expert with over two decades of experience, this session will help you to: Strengthen your influence; elevate your negotiation skills; and lead with purpose.
The adoption and use of AI is not without challenges. If you or your business have concerns surrounding AI knowledge and expertise, efficacy or application, attending our upcoming half-day Masterclass will be extremely valuable.
This insightful and engaging session is led by AI expert, Andrew Burgess. Andrew serves as a member of the AI Committee at the British Standards Institute, is a management consultant, accomplished author, and sought-after speaker, renowned for advising organisations on AI strategy, application, and ethics.
During this highly interactive session, you’ll immerse yourself in AI demonstrations and engaging discussions about AI’s role in your business. You’ll gain a comprehensive understanding of AI capabilities, including the transformative impact of Large Language Models, and fully appreciate the benefits they offer.
