Hybrid Working and The 4 Day Work Week – Smart Strategy or Fantasy Fix?
The way we work has transformed. What began as a temporary measure during the pandemic has evolved into a lasting and strategic way of operating. For many organisations, hybrid working has become a key part of their long-term workforce model. The debate over remote work has resurfaced, with some arguing that working from home isn’t ‘proper work’ and has set the UK’s productivity back by 20 years.
CHAIR
Clare Durnin, Chief People and Excellence Officer, Platform Housing Group Limited
SPEAKERS
Alan Keers, CEO, Red Kite Housing | Brendan Burchell, Professor in the Social Sciences, University of Cambridge and four-day week qualitative research lead, University of Cambridge
Owning the Customer: Reimagining Marketplaces for Growth
Most companies treat marketplaces as a necessary evil or a bolt-on revenue stream. Elena sees them as strategic launchpads — when done right. In this session, she breaks down how leading brands are building “owned” marketplace ecosystems that blend reach with control, using customer-centricity as their north star.
SPEAKERS
Elena Cardellini, Director of Trade & Marketplace, expondo
The ROI of Sports Partnerships – A Football Case Study
For the first time in its 200-year history, Hill Dickinson has entered a stadium naming-rights partnership with one of the Premier League’s most recognisable clubs, setting a new benchmark for professional services firms in scale, brand impact and community engagement. In this candid, behind-the-scenes session, CEO of Hill Dickinson, Craig Scott, and Former CEO, Peter Jackson, will walk executives through some of the key phases of the deal, from the initial board-level debate to the launch campaign that drove record audience reach and digital engagement.
CHAIR
Peter Jackson, Former CEO, Hill Dickinson LLP
SPEAKERS
Richard Henman, Founder & CEO, Henman Communications | Craig Scott, Chief Executive Officer, Hill Dickinson LLP
As AI moves from concept to reality, many organisations are struggling less with the technology itself and more with its impact on people and culture. This session focuses on the practical and human challenges of AI adoption: anxiety about job security, confusion over future skills, and a growing divide between “AI insiders” and the wider workforce. We will consider how poorly managed implementation can erode trust, disengage employees, and undermine organisational values and what we can do to avoid that eventuality.
CHAIR
Jeff Uden, Global Head of Performance & Attraction, Aventum Group
SPEAKERS
Jamie Nevshehir, VP, HR Operations and People Analytics, NBCUniversal | James Gilding, Chief Strategy Officer, Knights Technologies
Uniting the Generational Gap: A Culture Framework for High-Performance Marketing
Join Matt Field, CMO of Aventum Group, for a critical session tackling the dual talent crisis facing modern marketing: a retiring workforce converging with an acute shortage of emerging talent. As AI accelerates change and widens the generational gap, the solution isn’t more tools, it’s building the right culture first.
SPEAKERS
Matt Field, Chief Marketing Officer, Aventum Group
