As AI moves from concept to reality, many organisations are struggling less with the technology itself and more with its impact on people and culture. This session focuses on the practical and human challenges of AI adoption: anxiety about job security, confusion over future skills, and a growing divide between “AI insiders” and the wider workforce. We will consider how poorly managed implementation can erode trust, disengage employees, and undermine organisational values and what we can do to avoid that eventuality.
CHAIR
Jeff Uden, Global Head of Performance & Attraction, Aventum Group
SPEAKERS
Jamie Nevshehir, VP, HR Operations and People Analytics, NBCUniversal | James Gilding, Chief Strategy Officer, Kings Secure Technologies
Uniting the Generational Gap: A Culture Framework for High-Performance Marketing
Join Matt Field, CMO of Aventum Group, for a critical session tackling the dual talent crisis facing modern marketing: a retiring workforce converging with an acute shortage of emerging talent. As AI accelerates change and widens the generational gap, the solution isn’t more tools, it’s building the right culture first.
SPEAKERS
Matt Field, Chief Marketing Officer, Aventum Group
Human, Skills & Agentic AI – The Rolls-Royce Story
In 2022, Rolls-Royce faced a critical juncture: multiple business units in the company were heading towards significant skills shortages in specific skillsets. To solve it, the organization didn’t just recruit; they fundamentally redesigned how work happens.
SPEAKERS
Stuart Evans, Director – Future of Work & Digital Employee Experience, Rolls-Royce
From Vanity Metrics to Value Metrics — Reframing What ‘Success’ Means
In a climate marked by intense scrutiny on marketing investments and rapid AI integration, CMOs are under unprecedented pressure to move beyond surface-level metrics. This session offers a clear roadmap to quantify and articulate your true P&L impact. The discussion will focus on shifting from ‘vanity metrics’ like impressions and engagement to value metrics directly tied to pipeline, closed deals, and tangible business revenue.
SPEAKERS
Juliet Machan, Director, Global Audience & Measurement, EY
